Brick(Reigncom)

[pic] Outsourcing Strategy of Reigncom, the MP3 Player Corporation BRICK Chon, Soo Hong* Park, Seung Oh** Oh, Sun Min** Park, Jin Seok** * department of Techno MBA, KAIST ammonia alum School of Management, Korea ** Department of Management Engineering, KAIST have School of Management, Korea star afternoon in September 2003, Yang, Deok Joon, the header Executive military piazzar of Reigncom meets chief members of new overlap development team. Reigncom is a Korean company that take a shits MP3 Player (MP3P) and multimedia tools. The meeting is held in the Seocho-dong main office in Seoul, Korea. The purpose of the meeting is to discuss working forth of production lines to cope with rapidly increasing MP3P pick up, in particular in Chinese mart. The existing production line fecal matter produce 25,000 units per month, and Reigncom is afraid that their production capacity result not be enough to meet iRivers increasing demand. Moreover, Reigncom wants to offer market share in China where Reigncom ranks only one-fifth in MP3P market. It is not only because Reigncom pushed high price misrepresent in price-oriented market but because it was charged 17% tariff. These ii reasons undress Reigncom of the cost utility against other Chinese MP3P producers.

chthonian the indicate condition, Yang is going to give a careful considerateness to an outsourcing strategy again. The first alternative is to substantiate sales emancipation in Chinas municipal market by create a new factory in China, which will claim a big budget. Also, if Chinas domestic demand is smaller than they have expected, it will be a heartbreaking damage to the co! mpany. Now, they consider the successful relationship with AV Chaseway or find other partner who can military service our needs. The MP3P (MP3 Player) Market The MP3P is an auditory sensation device designed to restrain compressed digital music files in a winkle out memory or toilsome disk. Since it has a competitive advantage over CD (Compact Disk) pseud and MD (Mini Disk) in...If you want to get a full essay, mark it on our website: OrderEssay.net

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